There are many, many search engine optimization (SEO) techniques that are reported to be the SEO holy grail and we will discuss many of them throughout this site.
SEO techniques basically fall into two categories:
On Page Search Engine Optimization Techniques
On page SEO techniques are those that are imbedded within the page for instance keyword density, title tag usage, crawlability etc, etc. These techniques can effect what the search engine sees when it crawls your page and it is worth to note that what a search engine see is often very different than what the human eye sees. For more information see our On Page Search Engine Optimization Techniques section.
Off Page Search Engine Optimization Techniques
Off page SEO techniques are those that use anything other than your page to effect your SEO. Backlinks are the prime example of off page SEO optimization. It is becoming increasingly important to concentrate your efforts on off page SEO optimization as search engines are adding more and more weight to these aspects in their algorithms. For more information see our Off Page Search Engine Optimization Techniques section.
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